1. Research Tool Requirements (12credit hours)
In addition, students must take at least 4 other research methods courses (12 credits) to be selected by the student with the approval of his/her Ph.D. committee. These courses must give sufficient preparation to the student in each of the following areas:
ANOVA (e.g. Psych 511, Stat 512, Stat 530, Stat 507, Soc 522)
Regression/Econometrics (e.g. Soc 521, Stat 513, Stat 533, Stat 535, Econ 511, Econ 512)
Psychometric Theory (e.g. Psych 513/514, Stat 520)
Multivariate Statistics (e.g. Psych 511, Stat 519, Dec Sci 519, Dec Sci 591)
The suggested courses above may be substituted for any four courses that treat each of the above topics in a comprehensive fashion, as approved by the program committee.
2. Major Field Requirements (15 credit hours)
Ph.D. students are required to take 3 Marketing doctoral seminars (9 credits), based on the following:
Mktg 590 Seminar in Consumer Behavior
Mktg 591 Seminar in Marketing Management
Mktg 596 Doctoral Topics
Ph.D. students are also required to take the 3 credit college wide Survey of Research Methods course (currently MKTG 593), which should be taken during the first year in the program.
In addition, Ph.D. students in Marketing are required to complete an independent research paper (the "second year paper") for an additional 3 credits.
3. Supporting Field Requirements (21 credit hours)
Coursework in the area of specialization are intended to provide necessary skills and knowledge to conduct research in a chosen field of interest. Courses must be related to an area of study selected by the student and approved by the students" program committee. Sample areas of specialization include (but are not limited to) anthropology, psychology, sociology, economics, management, international business and mass communication. Additional coursework in marketing may also be taken, with the program committee approval.
4. Other Requirements (1 credit)
Students will also be required to take MgtOp 598: Research & Professional Development Seminar their first fall semester.
* Specific course requirements and full details of the Ph.D. program in marketing is available in the Marketing Department office, Todd 367.
