The New Wine Business Management Major
(Area of Concentration) in Hospitality Business Management

The Wine Business Management major was developed in response to the growth and significance of the business of wine in Washington State. The program’s overarching objective is to provide a pool of highly skilled business leaders focused on the burgeoning wine industry. Toward this effort, graduates of the program will be educated across a broad range of wine business and related functional areas from the management of wine production to the identification and development of demand generators. 

This new major is unique to hospitality programs in America. It is also highly interdisciplinary and draws on the many strengths at WSU. Another great aspect of the new program is that it is “resource neutral,” with a curriculum based on courses already offered at WSU. 

To learn more about the program, contact Dr. Dennis Reynolds at 509-335-4344 or der@wsu.edu.

For information about prerequisites, admissions, and advising, contact Veronica Mendez-Liaina at 509-335-8728 or vmendez@wsu.edu.

View the curriculum here.

Learn more about the WSU Viticulture and Enology program here.