College of Business

 Stategic Goal 3 

Create an awareness of the impact of business on society and the environment.

Strategy 3.1: Incorporate this theme in the undergraduate and graduate curricula of the College.

Tactics: 

  • Create a taskforce to recommend curricular and cross-curricular revisions to College programs associated with the goal.
  • Motivate inclusion of this priority in individual course offerings through targeted teaching innovation grants with required outcomes reported upon curricular changes.
  • Motivate curriculum reform in faculty regarding this goal.
  • Incorporate associated reforms in reward structure.

Strategy 3.2: Include this priority in College operational decisions and lead by example on campus.

Tactics: 

  • Make more efficient use of electronic communication versus unnecessary uses of paper products for internal and external tasks (e.g., paper submissions, student class materials, memorandums). 
  • Use of recycled paper products for all College activities, communications, and publications. 
  • Make recycling a conscious decision in the College (e.g., use recyclable materials and actually recycle them). 

Strategy 3.3: Provide extra-curricular opportunities for students, faculty and alumni to engage and learn about the impact of business on society and the environment. 

Tactics: 

  • Power Breakfast speakers.
  • Speakers in class rooms.
  • Author speaker series.
  • Provide service learning opportunities.
  • Curricular and extra-curricular interaction with businesses known for responsible priorities.

Strategy 3.4: Pursue public and private monies dedicated to permanently incorporating this strategic goal in College programs and faculty incentive structures.

Tactics:

  • Demonstrate stewardship of existing gifts and grants consistent with furthering this strategic goal.
  • Develop targeted initiatives and put them in front of potential donors.

Strategy 3.5: Enhance the visibility of the college's commitment to this strategic priority. 

Tactics:

  • Identify critical internal and external constituencies and appropriate medium for reaching them.
  • Tie this goal to existing College activities as appropriate.
  • Make this strategy a component of the Strategic Marketing Plan.
  • Incorporate successes and challenges in internal and external communication media.

Strategy 3.6: Support and encourage economic development in the state of Washington.

Tactics:

  • Incorporate the College's SBDC program impacts into its reporting of economic development results.
  • Support SBDC efforts to secure additional resources to expand its economic development activities.
  • Track graduates' impact on the economy of the State of Washington.
  • Identify strategic opportunities for regional campuses to take advantage of and provide support for business-student partnerships and explore how regional campuses compliment college priorities and extend the portfolio of college activities.
  • Enable faculty consulting, both paid and pro-bono.
  • Continue to support the activities of the Washington Center for Real Estate Research and encourage better integration of the WCRER with its home department and the college.
  • Continue to support economic development in the state of Washington through the Center for Entrepreneurship (e.g., business plan competition, Innovation Assessment Center, EDA-funded activities).
  • Conduct a situation analysis to determine which of the Center for Entrepreneurship's activities we might discontinue in order to pursue alternative opportunities that may arise.
  • Encourage the development of service learning opportunities that contribute to economic development and training of students who will contribute to economic development.
WSU College of Business, PO Box 644750, Washington State University, Pullman WA 99164-4750, 888-585-5433, Contact Us