Vision:
Transforming the lives of students while positively impacting the business and academic communities of Washington State, the region, and the world.

Mission:
The College of Business at Washington State University offers degree programs in a variety of business disciplines and hospitality business management, and supplements these offerings through innovative online learning. We conduct scholarly and applied research and strive to develop globally competitive business leaders who will successfully drive the commercialization of innovation across disciplines. CB students will create value for the citizens and business communities of Washington State and the world through insightful leadership, skillful application of business principles, and conscientious understanding of the impact of business on society and the environment.

Strategic Goals:
Goal 1: Develop innovative leaders who understand the dynamic and global nature of business by offering the best experience in undergraduate business education in the Pacific Northwest.

Goal 2: Promote a pervasive commitment to world-class scholarship, research, and graduate education.

Goal 3: Create an awareness of the impact of business on society and the environment.